Packaging design for a fictional natural, cruelty-free hair care brand that aligns with our personal values.
The Elite brand was developed as a sub-brand of the overarching HGV brand to highlight this distinctive recognition program reserved for the most loyal Members. This affiliated brand identity is applied to the welcome kit below to communicate the privileges and benefits reserved for this specific audience segment who purchase a significant number of ClubPoints.
Deliverables: mailing box mockup, kit holder packaging, mailing label, welcome letter, contact card and brochure.
Print collateral from the toolkit designed for the end-of-the-year Team Member reception celebrating Hilton Grand Vacations’ silver anniversary.
Deliverables: photobooth backdrop, posters, candy bar signage, signature cocktails menu, candy bag sticker label, swag bag ticket and pop-up banner.
Designed for Summer of Appreciation, a recognition event celebrating the hard work and accomplishements of Team Members after becoming an independent, public company in 2016.
Deliverables: printable posters and thank you cards.
Direct mailer design for investor materials.